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Download the free Artivive app, and use it to view the work on the wall through it on your mobile device and it will transform via augmented reality (AR) technology into the animated NFT (non-fungible token) on the gallery wall. Enable audio on your device when viewing for the full experience. The physical work is paired with the 1/1 NFT to establish provenance for the owner in the public ledger of the Ethereum blockchain.

Colin Goldberg
Kneeling Icon, 2004-2022.
Digital monoprint on vinyl with AR-triggered audiovisual NFT. Edition 1 of 1.
Hearst Corporation Collection (2023 acquisition)

ACQUISITION BY HEARST CORPORATION

I am honored to announce that my AR (augmented-reality) work “Kneeling Icon” has been purchased by the Hearst Corporation as an addition to their permanent corporate collection. The work, currently on display at Hearst Tower in Manhattan, includes both a physical component and an AR-triggered animated NFT, which is to be the first blockchain work in the Hearst Collection. When the physical piece is viewed with the Artivive AR app, it transforms into the NFT on the gallery wall. Many thanks to curator and corporate art consultant Betty Levin for placement of this work.

ABOUT THIS ARTWORK

Kneeling Icon is a digital monoprint from artist Colin Goldberg’s Metagraph series of digital drawings.  The composition was originally drawn in 2004 using vector-based graphics tools on a drawing tablet.  The work was reborn on the blockchain in 2022 as an animated audiovisual NFT.

This piece combines the physical and digital aspects of the work.  When the physical work is viewed through the free Artivive AR app on a mobile device, it transforms into the animated NFT on the gallery wall.

This piece was first exhibited in the exhibition Techspressionism: Digital and Beyond, which opened at Southampton Arts Center in Spring 2022.  The show was the first large-scale group exhibition of Techspressionist artworks and was curated by Goldberg, who coined the term Techspressionism in 2011.  Techspressionism was first described as a movement in WIRED in 2014.

Over the course of the pandemic, Techspressionism has grown into an online community of artists working with technology from over 40 countries.  Techspressionism is defined in Wikipedia as “an artistic approach in which technology is utilized as a means to express emotional experience”.

The term has been adopted by digital artists around the world as a way to describe their work.  Since the Summer of 2020, there have been over 50K posts published on Instagram using the hashtag #techspressionism.  Techspressionism was recently the topic of a Curator’s Conversation between Helen Harrison, Director of the Pollock-Krasner House and Study Center and Christiane Paul, Curator of Digital Art at the Whitney Museum of American Art.

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